{"id":679,"date":"2026-01-21T17:11:23","date_gmt":"2026-01-21T17:11:23","guid":{"rendered":"https:\/\/e-bigfish.com\/bigfishint\/?p=679"},"modified":"2026-01-21T17:11:29","modified_gmt":"2026-01-21T17:11:29","slug":"%f0%9f%94%8d-fiscalite-automobile-2026-le-tco-serait-il-devenu-aveugle","status":"publish","type":"post","link":"https:\/\/e-bigfish.com\/bigfishint\/uncategorized\/%f0%9f%94%8d-fiscalite-automobile-2026-le-tco-serait-il-devenu-aveugle\/","title":{"rendered":"\ud83d\udd0d Fiscalit\u00e9 automobile 2026 : le TCO serait-il devenu aveugle"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.linkedin.com\/in\/yannbarbizet\/\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/e-bigfish.com\/bigfishint\/wp-content\/uploads\/2026\/01\/image.png\" alt=\"\" class=\"wp-image-680\" style=\"width:220px;height:auto\" srcset=\"https:\/\/e-bigfish.com\/bigfishint\/wp-content\/uploads\/2026\/01\/image.png 400w, https:\/\/e-bigfish.com\/bigfishint\/wp-content\/uploads\/2026\/01\/image-300x300.png 300w, https:\/\/e-bigfish.com\/bigfishint\/wp-content\/uploads\/2026\/01\/image-150x150.png 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>On continue de commenter la fiscalit\u00e9 auto 2026 comme une simple liste de taxes :<br>malus au poids, malus CO\u2082, TUV, TAI.<br>\u274c C\u2019est une erreur de lecture.<br><br>Car l\u2019\u00c9tat ne cherche plus vraiment \u00e0 taxer des v\u00e9hicules.<br>\ud83c\udfaf Il cherche \u00e0 corriger des comportements :<br>\u2013 sur-dimensionnement par confort ou par statut,<br>\u2013 hybrides rechargeables jamais recharg\u00e9s,<br>\u2013 r\u00e8gles d\u2019attribution fig\u00e9es,<br>\u2013 transition repouss\u00e9e tant que \u00ab \u00e7a passe \u00bb.<br><br>Faute de pouvoir taxer un comportement directement,<br>l\u2019\u00c9tat utilise des proxies techniques : kilos, grammes de CO\u2082, cat\u00e9gories, pourcentages de flotte.<br><br>\ud83d\udc49 C\u2019est de la fiscalit\u00e9 comportementale, qu\u2019on le veuille ou non.<br><br>Le probl\u00e8me, c\u2019est qu\u2019en face, les entreprises continuent de r\u00e9pondre avec leurs vieux r\u00e9flexes :<br>\ud83d\udcc9 comparaisons de TCO,<br>\ud83d\udccb arbitrages catalogue,<br>\ud83d\udcb8 n\u00e9gociations de remises.<br><br>\ud83d\udc49 D\u00e9calage total.<br>On optimise des objets de d\u00e9placement, alors que la fiscalit\u00e9 p\u00e9nalise d\u00e9sormais les usages.<br><br>\ud83d\udd11 En 2026, le co\u00fbt ne vient plus du v\u00e9hicule choisi.<br>Il vient des comportements qu\u2019on ne pilote pas :<br>recharge inexistante, v\u00e9hicules surdimensionn\u00e9s, usages non questionn\u00e9s, alternatives ignor\u00e9es.<br><br>C\u2019est exactement ce que rappellent les travaux de l\u2019Observatoire de la fiscalit\u00e9 comportementale :<br>la fiscalit\u00e9 moderne n\u2019est plus seulement budg\u00e9taire,<br>elle est con\u00e7ue pour influencer les d\u00e9cisions et les usages.<br><br>Tant que les entreprises resteront enferm\u00e9es dans une lecture strictement TCO,<br>elles subiront une fiscalit\u00e9 jug\u00e9e instable, injuste ou \u00ab illisible \u00bb.<br><br>Celles qui passeront \u00e0 une logique TCB \u2013 Total Cost of Behavior<br>feront de la fiscalit\u00e9 2026<\/p>\n\n\n\n<p><br>\u27a1\ufe0f un outil de pilotage des comportements, et non une sanction subie.<\/p>\n\n\n\n<p>R\u00e9dig\u00e9 par Yann BARBIZET <\/p>\n\n\n\n<p>https:\/\/www.linkedin.com\/in\/yannbarbizet\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On continue de commenter la fiscalit\u00e9 auto 2026 comme une simple liste de taxes :malus au poids, malus CO\u2082, TUV, TAI.\u274c C\u2019est une erreur de lecture. Car l\u2019\u00c9tat ne cherche plus vraiment \u00e0 taxer des v\u00e9hicules.\ud83c\udfaf Il cherche \u00e0 corriger des comportements :\u2013 sur-dimensionnement par confort ou par statut,\u2013 hybrides rechargeables jamais recharg\u00e9s,\u2013 r\u00e8gles d\u2019attribution&#8230;<\/p>\n","protected":false},"author":1,"featured_media":680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\udd0d Fiscalit\u00e9 automobile 2026 : le TCO serait-il devenu aveugle - 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