{"id":471,"date":"2025-10-20T16:47:52","date_gmt":"2025-10-20T16:47:52","guid":{"rendered":"https:\/\/e-bigfish.com\/bigfishint\/?p=471"},"modified":"2025-10-20T17:08:37","modified_gmt":"2025-10-20T17:08:37","slug":"3-techniques-de-negociation-achats-qui-font-la-difference-tna","status":"publish","type":"post","link":"https:\/\/e-bigfish.com\/bigfishint\/pratriques-outils-achats\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\/","title":{"rendered":"3 Techniques de N\u00e9gociation Achats qui font la diff\u00e9rence (TNA)"},"content":{"rendered":"\n
Chaque ann\u00e9e, des millions d’euros s’\u00e9vaporent dans des n\u00e9gociations mal pr\u00e9par\u00e9es. Pendant que certains acheteurs subissent les hausses tarifaires de leurs fournisseurs, d’autres obtiennent des conditions avantageuses sur les m\u00eames produits. La diff\u00e9rence ? Une ma\u00eetrise de techniques \u00e9prouv\u00e9es qui transforment un rapport de force en partenariat gagnant-gagnant.<\/p>\n\n\n\n
Dans le monde impitoyable des achats et de la supply chain, la n\u00e9gociation n’est plus une simple discussion commerciale. C’est un exercice strat\u00e9gique o\u00f9 chaque argument compte, chaque donn\u00e9e p\u00e8se, et chaque silence a un sens. Voici trois techniques concr\u00e8tes pour renverser la table \u00e0 votre avantage.<\/p>\n\n\n
\n<\/figure>\n<\/div>\n\n\n
1. La D\u00e9composition des co\u00fbts : votre arme secr\u00e8te<\/h2>\n\n\n\n
Face \u00e0 une demande d’augmentation de 10 %, la plupart des acheteurs n\u00e9gocient \u00e0 l’aveugle. L’erreur fatale. La technique du cost breakdown<\/strong> consiste \u00e0 exiger une d\u00e9composition d\u00e9taill\u00e9e : mati\u00e8res premi\u00e8res, main-d’\u0153uvre, logistique, marge fournisseur. Cette transparence r\u00e9v\u00e8le la v\u00e9rit\u00e9 des chiffres.<\/p>\n\n\n\n
Par cons\u00e9quent, vous passez d’une position d\u00e9fensive \u00e0 une posture d’expert. Un fournisseur qui invoque une hausse de 11 % de l’aluminium peut voir son argumentation s’effondrer quand vos donn\u00e9es prouvent un impact r\u00e9el de seulement 1,8 %. \u00c0 ce stade, la n\u00e9gociation change radicalement de nature. Vous ne contestez plus un prix, vous discutez des faits.<\/p>\n\n\n\n
2. La Pr\u00e9paration : 80 % du succ\u00e8s avant m\u00eame de s’asseoir<\/h2>\n\n\n\n
Les meilleurs n\u00e9gociateurs ne brillent pas pendant l’entretien. Ils ont d\u00e9j\u00e0 gagn\u00e9 avant. En amont, ils ont identifi\u00e9 leur BATNA<\/strong> (Meilleure Solution de Rechange), analys\u00e9 le march\u00e9, et pr\u00e9par\u00e9 trois sc\u00e9narios : id\u00e9al, acceptable, limite. Cette structure mentale offre une s\u00e9r\u00e9nit\u00e9 d\u00e9cisive.<\/p>\n\n\n\n
De plus, la pr\u00e9paration inclut la connaissance approfondie du fournisseur : sa sant\u00e9 financi\u00e8re, ses concurrents, ses contraintes de production. Ces informations deviennent des leviers de n\u00e9gociation subtils. Savoir que votre fournisseur cherche \u00e0 augmenter ses volumes pour absorber des co\u00fbts fixes vous donne un avantage consid\u00e9rable. \u00c0 partir de l\u00e0, vous pouvez proposer un engagement pluriannuel en \u00e9change de conditions tarifaires fig\u00e9es.<\/p>\n\n\n
\n<\/figure>\n<\/div>\n\n\n
3. Le Tact relationnel : N\u00e9gocier sans braquer<\/h2>\n\n\n\n
Contrairement aux id\u00e9es re\u00e7ues, la n\u00e9gociation achats n’est pas un combat. C’est une danse o\u00f9 chacun doit trouver son \u00e9quilibre. Ainsi, les acheteurs performants commencent toujours par un point d’accord, valorisent le travail du fournisseur, et \u00e9vitent toute critique personnelle. Cette approche cr\u00e9e un climat propice aux concessions mutuelles.<\/p>\n\n\n\n
Ensuite, l’art du timing entre en jeu. Plut\u00f4t que de s’enliser sur un point de blocage, les n\u00e9gociateurs agiles savent suspendre un sujet pour y revenir plus tard. Cette souplesse pr\u00e9serve la relation tout en maintenant la pression n\u00e9cessaire. Car n’oublions jamais : un fournisseur frustr\u00e9 aujourd’hui peut devenir un probl\u00e8me de qualit\u00e9 ou de d\u00e9lai demain.<\/p>\n\n\n\n
Transformer la th\u00e9orie en r\u00e9sultats<\/h2>\n\n\n\n
Ces trois techniques ne sont pas des concepts th\u00e9oriques. Elles ont permis \u00e0 des acheteurs d’annuler des augmentations tarifaires injustifi\u00e9es, de s\u00e9curiser des contrats pluriannuels avantageux, et de transformer des relations conflictuelles en partenariats strat\u00e9giques.<\/p>\n\n\n\n
En d\u00e9finitive, la n\u00e9gociation achats repose sur un triptyque : donn\u00e9es objectives, pr\u00e9paration rigoureuse, et intelligence relationnelle. Ma\u00eetriser ces trois piliers vous positionne imm\u00e9diatement dans le top 20 % des acheteurs. Ceux qui ne subissent plus. Ceux qui n\u00e9gocient.<\/p>\n","protected":false},"excerpt":{"rendered":"
Chaque ann\u00e9e, des millions d’euros s’\u00e9vaporent dans des n\u00e9gociations mal pr\u00e9par\u00e9es. Pendant que certains acheteurs subissent les hausses tarifaires de leurs fournisseurs, d’autres obtiennent des conditions avantageuses sur les m\u00eames produits. La diff\u00e9rence ? Une ma\u00eetrise de techniques \u00e9prouv\u00e9es qui transforment un rapport de force en partenariat gagnant-gagnant. Dans le monde impitoyable des achats et…<\/p>\n","protected":false},"author":2,"featured_media":475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[89,50],"tags":[],"class_list":["post-471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negociation-contrats-achats","category-pratriques-outils-achats"],"yoast_head":"\n
3 Techniques de N\u00e9gociation Achats qui font la diff\u00e9rence (TNA) - BIG FISH INTERNATIONAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-bigfish.com\/bigfishint\/pratriques-outils-achats\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Techniques de N\u00e9gociation Achats qui font la diff\u00e9rence (TNA) - BIG FISH INTERNATIONAL\" \/>\n<meta property=\"og:description\" content=\"Chaque ann\u00e9e, des millions d’euros s’\u00e9vaporent dans des n\u00e9gociations mal pr\u00e9par\u00e9es. Pendant que certains acheteurs subissent les hausses tarifaires de leurs fournisseurs, d’autres obtiennent des conditions avantageuses sur les m\u00eames produits. La diff\u00e9rence ? Une ma\u00eetrise de techniques \u00e9prouv\u00e9es qui transforment un rapport de force en partenariat gagnant-gagnant. Dans le monde impitoyable des achats et...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-bigfish.com\/bigfishint\/pratriques-outils-achats\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\/\" \/>\n<meta property=\"og:site_name\" content=\"BIG FISH INTERNATIONAL\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-20T16:47:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-20T17:08:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-bigfish.com\/bigfishint\/wp-content\/uploads\/2025\/10\/business-big-fish-international-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Julien Teraou\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julien Teraou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/e-bigfish.com\\\/bigfishint\\\/pratriques-outils-achats\\\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-bigfish.com\\\/bigfishint\\\/pratriques-outils-achats\\\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\\\/\"},\"author\":{\"name\":\"Julien Teraou\",\"@id\":\"https:\\\/\\\/e-bigfish.com\\\/bigfishint\\\/#\\\/schema\\\/person\\\/665ed1c089df76d8e91e4a8f95421fdb\"},\"headline\":\"3 Techniques de N\u00e9gociation Achats qui font la diff\u00e9rence (TNA)\",\"datePublished\":\"2025-10-20T16:47:52+00:00\",\"dateModified\":\"2025-10-20T17:08:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/e-bigfish.com\\\/bigfishint\\\/pratriques-outils-achats\\\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\\\/\"},\"wordCount\":587,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/e-bigfish.com\\\/bigfishint\\\/pratriques-outils-achats\\\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-bigfish.com\\\/bigfishint\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/business-big-fish-international-1.png\",\"articleSection\":[\"N\u00e9gociation & Contrats\",\"Pratiques & Outils du M\u00e9tier\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/e-bigfish.com\\\/bigfishint\\\/pratriques-outils-achats\\\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-bigfish.com\\\/bigfishint\\\/pratriques-outils-achats\\\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\\\/\",\"url\":\"https:\\\/\\\/e-bigfish.com\\\/bigfishint\\\/pratriques-outils-achats\\\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\\\/\",\"name\":\"3 Techniques de N\u00e9gociation Achats qui font la diff\u00e9rence (TNA) - BIG FISH INTERNATIONAL\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-bigfish.com\\\/bigfishint\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-bigfish.com\\\/bigfishint\\\/pratriques-outils-achats\\\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-bigfish.com\\\/bigfishint\\\/pratriques-outils-achats\\\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-bigfish.com\\\/bigfishint\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/business-big-fish-international-1.png\",\"datePublished\":\"2025-10-20T16:47:52+00:00\",\"dateModified\":\"2025-10-20T17:08:37+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/e-bigfish.com\\\/bigfishint\\\/#\\\/schema\\\/person\\\/665ed1c089df76d8e91e4a8f95421fdb\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/e-bigfish.com\\\/bigfishint\\\/pratriques-outils-achats\\\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/e-bigfish.com\\\/bigfishint\\\/pratriques-outils-achats\\\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/e-bigfish.com\\\/bigfishint\\\/pratriques-outils-achats\\\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\\\/#primaryimage\",\"url\":\"https:\\\/\\\/e-bigfish.com\\\/bigfishint\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/business-big-fish-international-1.png\",\"contentUrl\":\"https:\\\/\\\/e-bigfish.com\\\/bigfishint\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/business-big-fish-international-1.png\",\"width\":1248,\"height\":832},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/e-bigfish.com\\\/bigfishint\\\/pratriques-outils-achats\\\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/e-bigfish.com\\\/bigfishint\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Techniques de N\u00e9gociation Achats qui font la diff\u00e9rence (TNA)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/e-bigfish.com\\\/bigfishint\\\/#website\",\"url\":\"https:\\\/\\\/e-bigfish.com\\\/bigfishint\\\/\",\"name\":\"BIG FISH INTERNATIONAL\",\"description\":\"PEOPLE CENTRIC DEVELOPMENT\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/e-bigfish.com\\\/bigfishint\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/e-bigfish.com\\\/bigfishint\\\/#\\\/schema\\\/person\\\/665ed1c089df76d8e91e4a8f95421fdb\",\"name\":\"Julien Teraou\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ab1c1ab592790976f2e83363e8bf412437fb4307b06f63bd5d716403def09da?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ab1c1ab592790976f2e83363e8bf412437fb4307b06f63bd5d716403def09da?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ab1c1ab592790976f2e83363e8bf412437fb4307b06f63bd5d716403def09da?s=96&d=mm&r=g\",\"caption\":\"Julien Teraou\"},\"url\":\"https:\\\/\\\/e-bigfish.com\\\/bigfishint\\\/author\\\/jte\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 Techniques de N\u00e9gociation Achats qui font la diff\u00e9rence (TNA) - BIG FISH INTERNATIONAL","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/e-bigfish.com\/bigfishint\/pratriques-outils-achats\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\/","og_locale":"fr_FR","og_type":"article","og_title":"3 Techniques de N\u00e9gociation Achats qui font la diff\u00e9rence (TNA) - BIG FISH INTERNATIONAL","og_description":"Chaque ann\u00e9e, des millions d’euros s’\u00e9vaporent dans des n\u00e9gociations mal pr\u00e9par\u00e9es. Pendant que certains acheteurs subissent les hausses tarifaires de leurs fournisseurs, d’autres obtiennent des conditions avantageuses sur les m\u00eames produits. La diff\u00e9rence ? Une ma\u00eetrise de techniques \u00e9prouv\u00e9es qui transforment un rapport de force en partenariat gagnant-gagnant. Dans le monde impitoyable des achats et...","og_url":"https:\/\/e-bigfish.com\/bigfishint\/pratriques-outils-achats\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\/","og_site_name":"BIG FISH INTERNATIONAL","article_published_time":"2025-10-20T16:47:52+00:00","article_modified_time":"2025-10-20T17:08:37+00:00","og_image":[{"width":1248,"height":832,"url":"https:\/\/e-bigfish.com\/bigfishint\/wp-content\/uploads\/2025\/10\/business-big-fish-international-1.png","type":"image\/png"}],"author":"Julien Teraou","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Julien Teraou","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/e-bigfish.com\/bigfishint\/pratriques-outils-achats\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\/#article","isPartOf":{"@id":"https:\/\/e-bigfish.com\/bigfishint\/pratriques-outils-achats\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\/"},"author":{"name":"Julien Teraou","@id":"https:\/\/e-bigfish.com\/bigfishint\/#\/schema\/person\/665ed1c089df76d8e91e4a8f95421fdb"},"headline":"3 Techniques de N\u00e9gociation Achats qui font la diff\u00e9rence (TNA)","datePublished":"2025-10-20T16:47:52+00:00","dateModified":"2025-10-20T17:08:37+00:00","mainEntityOfPage":{"@id":"https:\/\/e-bigfish.com\/bigfishint\/pratriques-outils-achats\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\/"},"wordCount":587,"commentCount":0,"image":{"@id":"https:\/\/e-bigfish.com\/bigfishint\/pratriques-outils-achats\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\/#primaryimage"},"thumbnailUrl":"https:\/\/e-bigfish.com\/bigfishint\/wp-content\/uploads\/2025\/10\/business-big-fish-international-1.png","articleSection":["N\u00e9gociation & Contrats","Pratiques & Outils du M\u00e9tier"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/e-bigfish.com\/bigfishint\/pratriques-outils-achats\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/e-bigfish.com\/bigfishint\/pratriques-outils-achats\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\/","url":"https:\/\/e-bigfish.com\/bigfishint\/pratriques-outils-achats\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\/","name":"3 Techniques de N\u00e9gociation Achats qui font la diff\u00e9rence (TNA) - BIG FISH INTERNATIONAL","isPartOf":{"@id":"https:\/\/e-bigfish.com\/bigfishint\/#website"},"primaryImageOfPage":{"@id":"https:\/\/e-bigfish.com\/bigfishint\/pratriques-outils-achats\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\/#primaryimage"},"image":{"@id":"https:\/\/e-bigfish.com\/bigfishint\/pratriques-outils-achats\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\/#primaryimage"},"thumbnailUrl":"https:\/\/e-bigfish.com\/bigfishint\/wp-content\/uploads\/2025\/10\/business-big-fish-international-1.png","datePublished":"2025-10-20T16:47:52+00:00","dateModified":"2025-10-20T17:08:37+00:00","author":{"@id":"https:\/\/e-bigfish.com\/bigfishint\/#\/schema\/person\/665ed1c089df76d8e91e4a8f95421fdb"},"breadcrumb":{"@id":"https:\/\/e-bigfish.com\/bigfishint\/pratriques-outils-achats\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/e-bigfish.com\/bigfishint\/pratriques-outils-achats\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/e-bigfish.com\/bigfishint\/pratriques-outils-achats\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\/#primaryimage","url":"https:\/\/e-bigfish.com\/bigfishint\/wp-content\/uploads\/2025\/10\/business-big-fish-international-1.png","contentUrl":"https:\/\/e-bigfish.com\/bigfishint\/wp-content\/uploads\/2025\/10\/business-big-fish-international-1.png","width":1248,"height":832},{"@type":"BreadcrumbList","@id":"https:\/\/e-bigfish.com\/bigfishint\/pratriques-outils-achats\/3-techniques-de-negociation-achats-qui-font-la-difference-tna\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/e-bigfish.com\/bigfishint\/"},{"@type":"ListItem","position":2,"name":"3 Techniques de N\u00e9gociation Achats qui font la diff\u00e9rence (TNA)"}]},{"@type":"WebSite","@id":"https:\/\/e-bigfish.com\/bigfishint\/#website","url":"https:\/\/e-bigfish.com\/bigfishint\/","name":"BIG FISH INTERNATIONAL","description":"PEOPLE CENTRIC DEVELOPMENT","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/e-bigfish.com\/bigfishint\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/e-bigfish.com\/bigfishint\/#\/schema\/person\/665ed1c089df76d8e91e4a8f95421fdb","name":"Julien Teraou","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/3ab1c1ab592790976f2e83363e8bf412437fb4307b06f63bd5d716403def09da?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3ab1c1ab592790976f2e83363e8bf412437fb4307b06f63bd5d716403def09da?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3ab1c1ab592790976f2e83363e8bf412437fb4307b06f63bd5d716403def09da?s=96&d=mm&r=g","caption":"Julien Teraou"},"url":"https:\/\/e-bigfish.com\/bigfishint\/author\/jte\/"}]}},"_links":{"self":[{"href":"https:\/\/e-bigfish.com\/bigfishint\/wp-json\/wp\/v2\/posts\/471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-bigfish.com\/bigfishint\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e-bigfish.com\/bigfishint\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e-bigfish.com\/bigfishint\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/e-bigfish.com\/bigfishint\/wp-json\/wp\/v2\/comments?post=471"}],"version-history":[{"count":1,"href":"https:\/\/e-bigfish.com\/bigfishint\/wp-json\/wp\/v2\/posts\/471\/revisions"}],"predecessor-version":[{"id":479,"href":"https:\/\/e-bigfish.com\/bigfishint\/wp-json\/wp\/v2\/posts\/471\/revisions\/479"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-bigfish.com\/bigfishint\/wp-json\/wp\/v2\/media\/475"}],"wp:attachment":[{"href":"https:\/\/e-bigfish.com\/bigfishint\/wp-json\/wp\/v2\/media?parent=471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e-bigfish.com\/bigfishint\/wp-json\/wp\/v2\/categories?post=471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e-bigfish.com\/bigfishint\/wp-json\/wp\/v2\/tags?post=471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/e-bigfish.com\/bigfishint\/wp-content\/uploads\/2025\/10\/business-big-fish-international-2-1024x683.png\")
<\/figure>\n<\/div>\n\n\n![\"\"](\"https:\/\/e-bigfish.com\/bigfishint\/wp-content\/uploads\/2025\/10\/heureuse-femme-d-affaires-afro-americaine-travaillant-sur-un-pave-tactile-au-bureau-scaled.jpg\")
<\/figure>\n<\/div>\n\n\n