COLLABORATIVE INCUBATION

ECOSYSTEM OF BUYERS

Evaluating Innovative IT Solutions for the Buyer Community

The Buyer: A Key Player

To select an IT solution, 3 players are essential: the User, the IT Manager, and the Buyer.

The Buyer drives the qualification process.

Manages legal compliance
Assesses economic value (ST/MT/LT)
Acts as a liaison between stakeholders

Two Perspectives for Solution Providers

⚠️ The "Danger" View

L'éditeur perçoit l'acheteur comme un obstacle et tente de le contourner.

🤝 The "Partner" View

L'éditeur l'approche comme un allié, partageant ses innovations pour en faire un prescripteur.

"... but this requires speaking the Buyer's language."

The Unique B52k-Lab Offer: An Accelerated "Go to Market"

✅ Independent Interface: We qualify IT solutions and connect them with decision-makers in the Procurement Community.
✅ Peer-to-Peer Evaluation: Our experts and buyer panels evaluate solutions based on professional criteria and practices.
✅ Privileged Access: We provide over 52,000 buyers with pre-qualified solutions.
✅ Increased Visibility: We integrate innovation and emerging needs to enhance the development of referenced solutions.

Lab-B52k: Principles and Services

Federations and Buyer Associations (47+)

CIPS - ISM - IFPSM (45)
ex. CNA 22 000 - BME 12 000 - NEVI 6 000

Professionnal Buyers Network

NA - Asia - Europe - MEA
> 52 000

CPO Network

NA - Europe - France
ex. France (500+) - Germany (500+) - NL (120)

Procurement Masters & Schools

NA - Asia Pacific - Europe - Africa
ex. France (39 Masters) - Allemagne (12+ Masters)

Procurement Research and Practices

NA - Asia Pacific - Europe
ex. IPSERA

Media & Publications

Germany - France - Poland - Japan - ROW

The B52k Lab

Evaluation of ICT products & services

Benchmarking & Selection

12 + 120 + 52000

The Procurement Whisperer

COMPASS

I. Comparative Evaluation by Procurement Experts

II. 360° Evaluation by a Panel of Category Buyers

III. Pre-qualification and Qualification by and for the Procurement Community

IV. Innovation and Continuous Development by P&P Experts

V. Go-to-Market 2.0 Partnership / Market Evolution

Product & Services - Market Solutions

Market needs

Users

Functionalities

Editors

Solution

Value Creation

Promoting and Developing Solutions for the Buyer Community

I.
Comparative Evaluation by Procurement Experts

I. Evaluation level 1 (lab experts)

Comparative evaluation versus general Buyer criteria and checklist

functionalities, technical compatibility, user friendliness, TCO, TCB, economic factors and business model, national and European compliance, CSR+, key information and viability of solution/editor, perspective of evolution and innovation

II.
360° Evaluation by a Panel of Category Buyers

II. Evaluation level 2 (operational buyer)

Operational evaluation versus operational criteria

Feedback on past or current experience, Information on possible interest / market segment, Comments and recommendation

III.
Pre-qualification and Qualification by and for the Procurement Community

III. Prequalification and Qualification with exposure to Community

Referencing and publication towards Procurement Community

Deep dive = Test and info sessions / training within ecosystem (federations, schools, etc...). Continuous Feedback

IV.
Innovation and Continuous Development by P&P Experts

IV. Solution and Market development

Testing of updates / new functionalities / innovations + feedback / integration of upcoming market needs

Re-evaluation of solution vs market evolution, Evaluation of evolution, innovation and collaborative capacity / ranking by and within Community, Publication as preferred solution (innovative and productive), Communication with CPOs at national and international level

V.
Go-to-Market 2.0 Partnership / Market Evolution

V. Support in digital market transformation as Business Partner

Working sessions "do you speak 'buyer'" / "how to prepare an RFQ (resources, context, ROI), how to build a TCO"

Encourage market segment approach / Benchmark: cross-information between sector players