COLLABORATIVE INCUBATION

ECOSYSTEM OF BUYERS

Evaluating Innovative IT Solutions for the Buyer Community

The Buyer: a key player

To select an IT solution, 3 players are essential: the User, the IT Manager, and the Buyer.

The Buyer drives the qualification process.

  • Manages legal compliance
  • Assesses economic value (ST/MT/LT)
  • Acts as a liaison between stakeholders
Two perspectives for publishers
⚠️ The “Danger” vision

L'éditeur perçoit l'acheteur comme un obstacle et tente de le contourner.

🤝 The “Partner” vision

L'éditeur l'approche comme un allié, partageant ses innovations pour en faire un prescripteur.

"... but this requires speaking the Buyer's language."

Lab-B52k's unique offering: accelerated go-to-market
  • Independent interface: We qualify IT solutions and connect them with decision-makers in the Procurement Community.
  • Peer review: Our experts and buyer panels evaluate solutions based on professional criteria and practices.
  • Privileged access: We provide over 52,000 buyers with pre-qualified solutions.
  • Increased visibility: We integrate innovation and emerging needs to enhance the development of referenced solutions.

Lab-B52k: principles and services

Federations and Buyer Associations (47+)

CIPS - ISM - IFPSM (45)
ex. CNA 22 000 - BME 12 000 - NEVI 6 000

Professional Buyers Network

NA - Asia - Europe - MEA
> 52 000

CPO Network

NA - Europe - France
ex. France (500+) - Germany (500+) - NL (120)

Procurement Masters & Schools

NA - Asia Pacific - Europe - Africa
ex. France (39 Masters) - Allemagne (12+ Masters)

Procurement Research and Practices

NA - Asia Pacific - Europe
ex. IPSERA

Media & Publications

Germany - France - Poland - Japan - ROW

Couvertures des publications

The B52k Lab

Evaluation of ICT products & services


Comparative analysis and selection

12 + 120 + 52000


The Procurement Whisperer

COMPASS

I. Comparative evaluation by experts Purchasing
II. 360° evaluation by a panel of category buyers
III. Pre-qualification and qualification by and for the Purchasing Community
IV. Innovation and continuous development by P&P experts
V. Go-to-Market 2.0 Partnership / Market Evolution
Products & Services - Market Solutions
Market needs
Users
+
Functionalities
Editors
=
Solution
Value Creation

Promote and develop solutions for the Buyer Community

I.
Comparative evaluation by experts Purchasing
I. Evaluation level 1 (lab experts)

Comparative evaluation versus general Buyer criteria and checklist

functionalities, technical compatibility, user friendliness, TCO, TCB, economic factors and business model, national and European compliance, CSR+, key information and viability of solution/editor, perspective of evolution and innovation
II.
360° evaluation by a panel of category buyers
II. Evaluation level 2 (operational buyer)

Operational evaluation versus operational criteria

Feedback from past or current experience, information on potential interest/market segment, comments, and recommendations
III.
Pre-qualification and qualification by and for the Purchasing Community
III. Prequalification and qualification with exposure to the Community

Referencing and publication towards Procurement Community

In-depth analysis = testing and information/training sessions within the ecosystem (federations, schools, etc.). Continuous feedback
IV.
Innovation and continuous development by P&P experts
IV. Solution and Market development

Testing of updates / new functionalities / innovations + feedback / integration of upcoming market needs

Reassessment of the solution in relation to market developments, evaluation of developments, innovation, and collaborative capacity/ranking by and within the Community, publication as a preferred solution (innovative and productive), communication with CPOs at the national and international levels
V.
Go-to-Market 2.0 Partnership / Market Evolution
V. Support in digital market transformation as Business Partner

Working sessions "do you speak 'buyer'" / "how to prepare an RFQ (resources, context, ROI), how to build a TCO"

Encourage market segment approach / Benchmark: cross-information between sector players
Formation TCB : Prochaine session le 22 Janvier !
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